Search rankings depend on more than a well-built website, and Shootup Media, a Delhi-based digital growth agency, says ongoing content work — blog posts, resource pages, guest contributions — plays a supporting role in its broader SEO strategy that its faster website builds alone cannot fully replace.
The agency’s core web development service, according to the company, prioritizes technical SEO factors like page speed and mobile responsiveness, but founder Maniv Romeo has said search visibility over time also depends on a steady stream of indexed content that signals relevance and authority to search engines. Shootup Media frames this as an extension of its broader SEO website development work rather than a fully separate content marketing service, and the company has not specified how content strategy is priced relative to its other bundled offerings.
Search engines have increasingly weighted backlinks from reputable domains as a ranking signal, alongside content freshness and topical depth, a dynamic that has made ongoing publishing more central to SEO outcomes than a one-time website launch regardless of how technically sound that launch was. Shootup Media says its PR placements, which the company ties to its network of more than 500 media outlets, double as a backlink-generation mechanism, since coverage on external sites typically includes a link back to a client’s website.
That overlap between PR and SEO is common across the digital marketing industry, where earned media coverage has become valued partly for its search benefits alongside its traditional reputational value. Shootup Media has not disclosed what proportion of its clients’ backlink profiles come specifically from its own PR placements versus other sources, making it difficult to isolate how much of a given client’s ranking improvement, if any, is attributable to the agency’s work specifically.
The agency, which says it has served more than 200 clients since its founding roughly five years ago, positions content and backlink strategy as a natural extension of its bundled model, arguing that clients working with a single agency across web development, PR and marketing see more coordinated SEO outcomes than those managing each discipline through separate vendors that don’t communicate about shared goals like search visibility.
For founders skeptical of SEO promises generally, asking any agency — Shootup Media included — for specific ranking movement data tied to a defined time period remains one of the more concrete ways to evaluate whether content and backlink claims translate into measurable search performance.
Content strategy also requires sustained investment rather than a one-time effort, since search engines tend to reward consistent publishing over months and years rather than a short burst of posts followed by inactivity. Shootup Media has not specified how it structures ongoing content commitments within its bundled packages, or whether content publishing continues at a steady cadence throughout a client engagement or tapers off after an initial period.
Founders should also weigh that backlinks from press coverage, while valuable, are typically a byproduct of successful PR placement rather than something an agency can guarantee independent of whether a given pitch actually lands with an editorial team.
