A person using an iPhone, Wikimedia Commons, CC0
Apple has raised pricing on its Pro-tier iPhones, with the new iPhone 18 Pro starting at $1,199 and the Pro Max at $1,299, both $100 more than last year’s models.
The new phones feature a 2-nanometer A20 Pro chip and a 48-megapixel Fusion main camera with variable aperture.
The iPhone 18 Pro Max delivers up to 30 hours of battery life, and storage now scales up to 2TB for the first time on an iPhone.
No foldable iPhone was announced at the event, despite widespread speculation ahead of the launch, which was the first led by new CEO John Ternus.
Pre-orders open September 12, with phones shipping from September 18 across more than 65 countries and regions.
Apple’s new Reference Image feature is designed to authenticate photos as unedited and free of AI generation, addressing growing concerns about image manipulation.
The event marked the first major product launch under CEO John Ternus, who took over from Tim Cook on September 1 after Cook moved to the role of executive chairman.
Alongside the iPhone 18 Pro lineup, Apple also introduced AirPods 5 with upgraded noise cancellation.
Notably, Apple did not unveil a foldable iPhone at the event, despite months of speculation that a folding device would debut alongside the iPhone 18 Pro series.
The standard iPhone 18, without the Pro branding, is not expected to launch until spring 2027, following a staggered release pattern Apple introduced with recent iPhone generations.
The iPhone 18 Pro Max’s 30-hour battery life claim represents an improvement Apple attributes partly to the new 2-nanometer manufacturing process behind the A20 Pro chip.
Indian pricing for the iPhone 18 Pro has not been officially confirmed by Apple as of this report, though early estimates put it in the range of the iPhone 17 Pro’s current price of Rs 1,34,900.
A person using an iPhone, Wikimedia Commons, CC0
