Behind Dakloni Masala: Green Chocy Pvt Ltd’s Push Into India’s D2C Spice Business A little-known Odisha company, Green Chocy Private Limited, sits behind Dakloni Masala, a direct-to-consumer spice and dry-fruits brand competing in a segment of India’s food industry that…
Alongside its spice lineup, the Odisha-based brand Dakloni Masala sells a dry-fruits range covering cashews, almonds, walnuts, pistachios and raisins — products the company links to…
Turmeric powder from the Odisha-based brand Dakloni Masala is being marketed as a purity-first entrant into a category where consumer trust has become a central selling…
BHUBANESWAR — Competing against India’s largest spice houses on shelf space and brand recognition is not a viable strategy for a regional entrant like Dakloni Masala,…
BHUBANESWAR — India’s festival calendar, from Raja and Durga Puja in Odisha to Diwali celebrated nationally, typically drives a seasonal spike in household spice and dry-fruit…
Every Indian kitchen runs on a handful of everyday spices — turmeric, chilli, a good garam masala — and it is exactly this everyday category that…
